EdTech Student Acquisition: Lessons from Running Admissions Campaigns

What I learned running student acquisition at KIIT University and Upasana Education Trust — improving lead quality 35%, cutting cost per inquiry 22% and growing admission inquiries 30%.

Performance Marketing · Rama Krushna Pati · 2026-10-04

• 1. Lead quality beats lead volume
• 2. Plan around the admissions calendar
• 3. Speak to students *and* parents
• 4. Make the landing page do the work
• 5. Report in admissions language
• Takeaways for EdTech marketers