GA4 Conversion Tracking Checklist for Lead-Gen Websites

A step-by-step GA4 and ad-platform tracking checklist I use before spending a single dollar on paid media for a lead-generation website.

Analytics · Rama Krushna Pati · 2026-10-25

• 1. Foundations
• 2. Define conversions properly
• 3. Capture the source with the lead
• 4. Connect the ad platforms
• 5. Test before you trust
• 6. Report on outcomes