Google vs Meta vs LinkedIn Ads for B2B SaaS: Where to Spend First

A budget-allocation framework for B2B SaaS teams deciding between Google, Meta and LinkedIn Ads — based on managing ₹10L+ (≈$12K) monthly SaaS spend.

Performance Marketing · Rama Krushna Pati · 2026-10-31

• Google Ads: capture existing demand
• LinkedIn Ads: reach the exact buyer
• Meta Ads: create demand cheaply
• My default split for a new B2B SaaS account
• Bottom line