How I Lifted ROAS from 2.1x to 3.4x in 8 Months

A practical breakdown of the account restructure, tracking fixes and budget shifts that took a ₹5–8L/month (≈$6–10K) ad account from 2.1x to 3.4x ROAS.

Performance Marketing · Rama Krushna Pati · 2026-11-05

• 1. Fix measurement before touching bids
• 2. Restructure around intent, not products
• 3. Build landing pages that match the ad
• 4. Kill waste every week
• 5. Report what leadership cares about
• Key takeaways